Hanyang University’s Tourism Research Institute (Lee Hoon as Director) has been selected as a final recipient in the ‘2025 Humanities and Social Sciences Research Center Support Project’ organized by the Ministry of Education and the National Research Foundation of Korea. Out of a total of 259 projects, 38 were selected, with a 14% overall acceptance rate, with Hanyang University being the only recipient in the tourism and leisure sector.

The institute will receive approximately 1.8 billion KRW over a maximum of six years(three years and a possible renewal) to conduct research under the theme ‘How is technology transforming travel.’ The study aims to analyze the co-evolutionary relationship between humans and technology in a society where travel has become commonplace. Through the study, they intend to propose a new academic paradigm called the ‘Co-Evolutionary Tourism Experience Model(CoTEx)’ and contribute to building a sustainable and ethical tourism industry ecosystem.

Notably, the 무료 토토사이트 takes an interdisciplinary and integrative approach to overcome the limitations of traditional anthropocentric travel experience models. 무료 토토사이트ers from fields including tourism, medicine, philosophy, and engineering will collaborate to conduct physiological experiments, analyze technology ethics, and explore artificial intelligence and travel-tech algorithms. The goal is to suggest directions of ethical and futuristic development for travel technology.

Furthermore, the Hanyang Tourism Research Institute plans to establish the ‘Global Tourism Research Hub(GH-TER)’ in cooperation with international organizations such as UN Tourism and leading global tourism research institutions.

Director Lee Hoon of the Tourism Research Institute said, ‘With the advancement of AI, travel patterns are rapidly changing. To foster meaningful travel and tourism happiness, it is essential to understand the evolving symbiotic relationship between technology and humans.’ He added, ‘The research aims to build a future tourism industry ecosystem by addressing travel technology ethics and the role of humans from a critical posthumanist viewpoint.’