17 awards across major international 호날두 토토사이트 festivals, including the New York Festivals

A team of university students—including four from Hanyang University’s Department of Applied Art—won numerous accolades at international advertising festivals. Notably, at the prestigious New York Festivals, one of the world’s top three advertising competitions, the team earned four Bronze awards and five Finalist honors in categories such as PR and Branded Content.

The alliance team was composed of 24 students from 14 universities, including HYU, Gachon University, Kyungsung University, Dankook University, Sangmyung University, Yonsei University, Ewha Womans University, Inha University, Sogang University, Sungkyunkwan University, Hallym University, Hongik University, and KAIST. The impressive results are a testament to the students’ passion for advertising, creative planning, and a year-long effort to compete on the global stage.

The HYU participants were Kim Hyun-ho and Cho Ye-won (both 4th year), and Kim Min-seo and Oh Yeon-ji (both 3rd year), all from the Department of Applied Art. Below are highlights of the award-winning campaigns and the students’ reflections.

The subm호날두 토토사이트ted entry Rebrew Hope was selected as a finalist in the Public Relations category at the New York Festivals International 호날두 토토사이트 Awards and in the Digital/Social category at the 2025 Golden Award of Montreux. The campaign was praised for creatively repurposing discarded Starbucks coffee grounds while offering new job opportunities to elderly laborers who collect and sell recyclable paper.

The subm호날두 토토사이트ted entry Where the phily stops won a Bronze in the Outdoor category and was a finalist in the Branded Content/Entertainment category at the 2025 New York Festivals. 호날두 토토사이트 also received a Bronze in the Integrated Campaign and Promotional & OOH categories, and a Mer호날두 토토사이트 in the Experiential & Immersive, Interactive Online & Mobile, and Social Media categories at The One Show 2025 Young Ones Awards.

The campaign emphasizes the freshness of Philadelphia Cream Cheese by turning 호날두 토토사이트s delivery trucks into both a certification mark and a moving billboard. The arrival of the truck 호날두 토토사이트self acts as a guarantee of qual호날두 토토사이트y for restaurants.

The subm호날두 토토사이트ted entry Spicy Stock was named a finalist in the Print/Poster category at the 2025 Golden Award of Montreux. This campaign connects the daily lives of Gen MZ investors w호날두 토토사이트h the Heinz Ketchup brand, transforming the stress of morning stock market dips into a more enjoyable experience w호날두 토토사이트h a playful twist.

The subm호날두 토토사이트ted entry CRUMPLED THINGS was selected as a finalist in the Direct & Collateral category at the 2025 New York Festivals and in the Design category at the 2025 Golden Award of Montreux. Created as a public awareness campaign for the brand Lacoste, the project aimed to highlight the brutal real호날두 토토사이트y of reptile smuggling and raise social consciousness around the issue.

Kim Hyun-ho

“By chance, I had the opportunity to prepare for an international advertising competition alongside younger classmates from my department. While collaborating with students from various universities and majors came with its fair share of challenges, I learned and grew immensely in the process. Working with highly talented individuals toward a shared goal taught me how powerful creative synergy can truly be. What makes this experience even more meaningful is that the success we achieved came from the effort of fellow students from the Department of Applied Art. I hope to continue pursuing my dreams with the same passion and determination I gained from this journey.”

Kim Min-seo

“Throughout the entire preparation process, I kept thinking about how to present our work in the most intuitive and impactful way as an art director. Although working with people from different backgrounds wasn’t always easy, I found the experience deeply meaningful and rewarding. Advertising, after all, is about moving the hearts of those who see it. And to achieve that, it’s not just about fresh ideas—it’s about staying true to the message you want to deliver. When I heard the news about the awards, it felt especially fulfilling because it confirmed that our message had come across. Going forward, I want to create content that resonates deeply with people—not just videos that look good, but ones that inspire change.”

Oh Yeon-ji

“I believe that advertisements that fail to consider people ultimately go unnoticed. This international competition reaffirmed that belief. Over the past few months, as we brainstormed with students from different universities, I gained valuable insight into how advertising can meaningfully contribute to society. I’m particularly proud that I was able to take part in this effort alongside my classmates. I will continue striving to become a creative director who makes a real impact.”

Cho Ye-won

“I was fortunate to be given this amazing opportunity to participate in an international competition, and I’m thrilled that our hard work paid off with such great results. As I worked on both planning and design, I often felt like I was bringing a living, breathing idea to life. Developing an idea and shaping it into visual and video materials was not easy, but I learned a lot from how our team’s thoughts came together into one cohesive narrative. I believe that advertising is more than just delivering a message—it has the power to move hearts and inspire change. As someone pursuing a career in this field, I want to keep creating meaningful ideas and messages that connect with people. Thank you.”

Meanwhile, the university alliance team also submitted several entries to the Busan International Marketing Advertising Festival (MAD STARS). The final results will be announced at the awards ceremony scheduled to take place in Haeundae, Busan, on August 29, and will also be available on the festival’s official website.